Affiliate International Retail Banker

IS THIS RETAIL BANKING QUALIFICATION FOR YOU?

If you are in the early stages of your career in retail banking, typically the first five years, this entry level retail banking qualification is ideally suited for you. Retail banking, which deals with large numbers of customers, requires people who have a deep understanding of customer service and a customer-centred culture, and how this is supported by an excellent operational culture. The programme is designed to build your skills and knowledge across these inter-related areas of retail banking.

It will help you learn how to run a customer-centred, modern profitable retail bank.

WHAT WILL YOU LEARN?

On completion of this retail banking qualification, you will have learned how a modern digital customer-centric retail bank operates, in terms of the culture of retail banking, and technological tools of modern banking.

• You will be more confident in your dealing with customers and other employees across the retail bank.
• You will understand the central place of ethics in building customer trust and long-term relationships with customers.
• You will appreciate the importance of a customer-centred culture and the central place of operations and high-quality customer management in retail banking.
• You will know how customer data drives excellence in marketing, sales, and customer relationships.
• You will have a comprehensive understanding of the risks in retail banking, and how to minimise them.

Online Exams

There is continuous assessment with an exam for each module

Successful candidates earn the Affiliate International Retail Banker certificate from Retail Banking Institute.

The Curriculum:

Introduction to Retail Banking
Why the Retail Bank is Important, How Personal Deposits Fund a Bank, Net Interest Margins, How Loans Are Funded, What a Bank Does For its Customers, Innovation in Retail Banking, Banking for Consumers, SMEs & HNWIs, Technology for Retail Bankers, The Structure of a Bank, A Regulated Industry, Case Studies.

Ethics and Customer Trust
Business Ethics, Creating an Ethical Culture, the Customer-Centred Business Model, Customer Trust Strategies, Tools and Technologies for Trust and Ethics, Practical Implementation, Trust Challenges, Case Studies.

Customer Management I
The Bank, its People and its Customers, Understanding Customers, Strategies to Deliver Experiences Customers Value, Defining Characteristics of Customer Centricity, Customer Segmentation, Optimising Satisfaction, Trust and Loyalty, Net Promoter Scores, Case Studies.

Sales Management
Sales Dynamics, Data and Technology, Improving Sales Efficiency, Profiles of Salespeople, Hiring, Inspiring and Managing a Sales Team, Motivating a Sales Team, Setting Targets, Rewarding Salespeople, Case Studies.

Marketing for Retail Banks
The Brand in Financial Services, Marketing Structure, Building Marketing and Sales Plans, The Power of Digital Marketing, The Brand Promise, Customer Journeys, Case Studies.

Profitable Propositions – Products and Services
Which Bank Gets the Job Done, Why Propositions are Important, Looking Outward at the Customer vs Looking Inward, Solving Customer Problems, Competitive Alternatives, Digital Optimisation vs Digital Transformation, Why New Digital Banks Have Higher Customer Satisfaction Scores, Case Studies.

Payments
Domestic payments and Settlement; International Payments and Settlement; Debit Cards; Credit Cards; Card Issuing; Card Acquiring; Domestic and International Schemes; Instant Payments; Mobile Wallets; Cybersecurity; AI in Payments; Case Studies.

Operations & IT
What Operations and IT does for Customers, Project Management, Managing Change Risk, Digital Transformation, Banks' Technology Challenge, Culture and Transformation, 'Change This First', Case Studies.

Risk Management
Risk, Governance and Process, Operational Risks, Regulatory Risks, Technological Risks, Strategic Risks, Economic Risks, Reputational Risks, Workforce Risks, ESG Risks, Tools and Techniques for Risk Management.

Retail Credit Risk I
Good Credit Risk Management, Tools and Techniques for Credit Risk Management, Credit Risk Mitigation, Credit Risk Assessment, Understanding Standardised Credit Scoring, Portfolio Management, Early Warning Signs, Case Studies.

##SUPPORTING SERVICES

• Video Tutorials Live
• Virtual Instructions
• In-house Training

This Associate-level retail banking qualification is suitable for aspiring or early-career professionals. On completion of the Affiliate International Retail Banker programme, successful candidates can progress to the second level, which trains candidates in how to manage people and services.

We welcome you to apply today for the Affiliate International Retail Banker programme.